MATRIKS SPACE

TABEL MATRIKS SPACE
Kekuatan Finansial (FS)											Rating
Return on investment											1
Leverage											1
Liquidity											1
Working Capital											5
Cash Flow											1
											9
Keunggulan Kompetitif (CA)
Product Quality											-1
Product life cycle											-3
Technological know - now											-5
Control over suppliers & distributor											-
Costumer Loyality											-2
Competition's capacity utilization											-2
Market Share											-3
											-16
Stabilitas Lingkungan (ES)
Technological changes											-5
Rate of inflation											-6
Demand variability											-
Price range of competing products											-
Barriers to entry											-
Competitive pressure											-1
Price elasticity of demand											-
Ease of exit from market											-
Risk involved in business											-3
											-15
Kekuatan Industri (IS)
Growth potential											3
Profit potential											2
Financial stability											1
Technological know-how											2
Resource utilization											2
Ease of entry into market											6
Productivity, capacity utilization											4
											20

SPACE MATRIX

KONSERFATIF

FS

AGRESIF

6+

5+

4+

3+

2+

CA

1+

IS

-6

-5

-4

-3

-2

-1

0

1+

2+

3+

4+

5+

6+

-1

(0,19 ;-1,95)

-2

-3

-4

-5

-6

DEFENSIF

ES

COMPETITIF

"Jadi, Waterford Wedgwood merupakan industri yg lumayan mampu bersaing di industri pengrajin barang - barang mewah (kristal) yg tidak stabil"