COMPETITIVE PROFILE MATRIX (CPM) | ||||||||
NO | KEY SUCCESS FACTOR | WEIGHT | WATERFORD WEDGWOOD | STEUBEN | BACCARAT | |||
RATING | SCOR | RATING | SCOR | RATING | SCOR | |||
1 | Advertising | 0.20 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 |
2 | Product Quality | 0.10 | 4 | 0.40 | 3 | 0.30 | 3 | 0.30 |
3 | Price Competition | 0.10 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 |
4 | Management | 0.10 | 3 | 0.30 | 2 | 0.20 | 2 | 0.20 |
5 | Financial Position | 0.15 | 2 | 0.30 | 2 | 0.30 | 3 | 0.45 |
6 | Costumer Loyality | 0.10 | 4 | 0.40 | 2 | 0.20 | 2 | 0.20 |
7 | Global Expansion | 0.20 | 3 | 0.60 | 2 | 0.40 | 2 | 0.40 |
8 | Market Share | 0.05 | 3 | 0.15 | 2 | 0.10 | 2 | 0.10 |
TOTAL | 1.00 | 2.15 | 1.50 | 1.65 | ||||
Note : Rating value are us follow ; 1 = major weaknesses, 2 = minor weaknesses, 3 = minor strengthes, 4 = major strengthes | ||||||||
Bisnis Waterford Wedgwood berada pada posisi yang paling unggul dibanding 2 pesaingnya, posisi kedua disusul dengan Baccara lalu Steuben berada di posisi terakhir. | ||||||||
Jumat, 06 Juli 2012
CPM
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