CPM

COMPETITIVE PROFILE MATRIX (CPM)
NO	KEY SUCCESS FACTOR	WEIGHT	WATERFORD WEDGWOOD		STEUBEN		BACCARAT
			RATING	SCOR	RATING	SCOR	RATING	SCOR
1	Advertising	0.20	0	0.00	0	0.00	0	0.00
2	Product Quality	0.10	4	0.40	3	0.30	3	0.30
3	Price Competition	0.10	0	0.00	0	0.00	0	0.00
4	Management	0.10	3	0.30	2	0.20	2	0.20
5	Financial Position	0.15	2	0.30	2	0.30	3	0.45
6	Costumer Loyality	0.10	4	0.40	2	0.20	2	0.20
7	Global Expansion	0.20	3	0.60	2	0.40	2	0.40
8	Market Share	0.05	3	0.15	2	0.10	2	0.10
TOTAL		1.00		2.15		1.50		1.65
Note : Rating value are us follow ; 1 = major weaknesses, 2 = minor weaknesses, 3 = minor strengthes,   4 = major strengthes
Bisnis Waterford Wedgwood berada pada posisi yang paling unggul dibanding 2 pesaingnya, posisi kedua disusul dengan Baccara lalu Steuben berada di posisi terakhir.